Have big dreams for your career? If you're like most insurance brokers, the answer is probably yes.
Whether you aim to improve sales or take better care of your current customers, it's not enough to want it. To achieve these goals, you must adopt behaviours and practices that lend themselves to success.
Effective brokers all use certain tactics to win and retain customers. Let's take a look at five.
1. Invest in yourself
The most successful insurance brokers are constantly evolving. By investing in your own professional development, you can secure your place in the industry and ensure you're taking advantage of new trends and developments.
To stay up-to-date, take the time to:
- Attend industry events,
- Take part in professional development workshops,
- Seek out a mentor,
- Network with other professionals.
Assess yourself and your business to determine opportunities for growth. Weigh your strengths and weaknesses and identify what's standing between you and your goals.
2. Manage your time wisely
Insurance brokers tend to enjoy a great deal of flexibility in how they structure their days. This is a blessing and a curse. While it's nice to have the freedom to plan your own schedule, doing so requires strong organisational and time management skills.
Effective brokers know how to prioritise tasks and make the most of each hour in the day. Many of us, however, struggle in this department. If you're the latter, learn from the following tips:
- Don't be afraid to say no – While refusing to do something might seem like bad service, sometimes you need to say no in order to perform a task that's more important.
- Plan out each day – At the end of each day, reflect on what you've accomplished as well as what you plan to get done tomorrow.
- Delegate – Many of us are nervous about handing the reins to others, but doing so can unlock hours of productive time.
- Steer clear of distractions – Time is money, so don't waste a minute of your work day on social media, mindless email checking or other distractions.
3. Offer value to your customers
When dealing with customers, keep in mind they're paying you for a reason. Anyone can purchase an insurance policy, so why have they chosen to work with you?
Anyone can purchase an insurance policy, so why have they chosen to work with you?
The answer lies in the value you add, which is why successful insurance brokers are always trying to find new ways to offer extras to their customers. This could mean providing top notch service, or offering educational insights. The best brokers are constantly looking for ways to serve their clients better.
4. Keep communication open
Insurance brokers represent the products they sell and customers appreciate being able to use you as a sounding board for questions, concerns and complaints. While you may not always have the solution, this availability is vital to your customers.
To stay ahead of the competition, prioritise service and keep communication open at all times. Find out how your customers communicate and be sure you check in as regularly as they need. Keep in mind these after-hours calls and email exchanges may not be convenient, but they're a guaranteed way to hang onto your clientele.
5. Offer high quality products
One of the best ways to stay on top? Offer the very best.
Even the most dedicated brokers will never get ahead offering sub par insurance products. To stay competitive, make sure your brokerage has specialised insurance policies built around your customers' needs.
At Primacy Underwriting Management, we focus on building solutions around the unique needs of Australian farmers and growers. As one of Australia's fastest growing sectors, it's in every broker's best interest to begin serving those in agriculture. To find out more, reach out to our team today.